Dental Practice Financing: Dentists Budget Wisely for Increased Bottom Line Profit!

By Richard Bonomo

With interest rates still low compared to past years, many practitioners are saving hundreds and even thousands of dollars per month by Debt Consolidation.  Dental Practice Financing is the way to help your Practice get out of debt and into profits!

Smart practitioners are reinvesting their savings back into their business. Often that investment takes the form of increased spending on a dental practice marketing consultant.

Armed with extra cash and burdened by a busy schedule, some dentists mistakenly initiate dental practice marketing projects without a budget or plan. These practitioners may end up with an impressive new website or creative direct mail campaigns, without seeing any significant increase in their bottom line.

Creating a marketing budget is a three-step process.

Step One

Your budget should reflect the financial costs and benefits of attracting new patients compared with keeping the current ones. How much are current patients worth to your practice compared to new ones? Calculations vary widely on the financial value of new patients to a practice. Generally speaking, if you have a high case acceptance rate, then your patients-of-record already have received needed care. Thus, new patients may be worth more to your practice simply because they are more likely to need dental services.

Step Two

Determine how much to spend on marketing. Some offices decide how much to invest in marketing by simply guessing what their colleagues are spending, or by setting aside three to six percent of their gross income. Instead, carefully work out the costs of each marketing project in comparison with the number of patients reached.

Step Three

Assess your past marketing projects in terms of how much each strategy costs compared with how many new patients were attracted to the practice – and how much each new patient spent. Strategies include anything from direct mailings to new residents to sponsoring local sports teams.

Consolidate your Personal and Practice Debt and see how your Dental Practice will Increase In Your Bottom Line Profits by utilizing an Effective Practice Marketing Consultant!  www.edentalpracticefinancing.com

BRT Financial specializes in Dental Practice Financing for any financing needs a Dentist may need; even low credit scores are no problem! http://www.edentalpracticefinancing.com ; http://www.brtfinancial.com

Article Source: http://EzineArticles.com/?expert=Richard_Bonomohttp://EzineArticles.com/?Dental-Practice-Financing:-Dentists-Budget-Wisely-for-Increased-Bottom-Line-Profit!&id=261580

Posted by admin on August 10th, 2009 under Dental Practice FinanceTags:  • 20 Comments

Here’s Why Using Camtasia Can Increase Your Affiliate Checks

by Steven Brazis
author Marketing on the Internet Blog

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.

You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.

For those who does not know it yet, how does Camtasia works?

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

2. Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.

3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can…

Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%.  Imagine how much higher it will be if it were videos.

Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.

Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.

Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings.

Posted by admin on June 19th, 2009 under Affiliate MarketingTags: ,  • 4 Comments